What comes to mind when you think about Brazil? Destination beaches, the world’s largest festival: the Carnival of Rio, the passion for soccer or “futebol” as the Brazilians call it, the vivid beats of the samba music, the delicious food, the warm people, the lively culture… These are only some of the many precious elements characterizing this beautiful country.
Have you ever thought that Brazil might one day be fuelling the global economy and become the fifth largest economy in the world? This emerging market has been experiencing an economic boom with a 7% growth rate over the last year while the rest of the world is recovering from the recent economic crisis. Brazil holds the greenest economy for its size and a diverse array of natural resources (Brazil holds 14% of the world’s fresh water) and commodities. According to businessman Eikie Batista (probably the richest man in Brazil), the country is in a phase of full employment with 1.5 million jobs created in 2010. As seen all over the media, Brazil has proudly elected their new President, Dilma Rousseff, the nation’s first female leader, who will have to fill in Lula’s shoes. Also, it goes without saying that with the upcoming 2014 FIFA World Cup and 2016 Summer Olympics being hosted in Rio de Janeiro, Brazil is on the path to a sustainable future: socially, culturally and economically.
I have worked firsthand with numerous Brazilian companies from various industries and can attest to the high quality of their products. Brazilian businesses are more than open to exploring and developing into new international markets and contributing to the economic growth of their country. In turn, Brazil also presents strong business opportunities for Canadian companies seeking to export their products overseas.
Tanya Saba
References:
http://www.cbsnews.com/video/watch/?id=7143554n
http://www.miamiherald.com/2010/10/07/1861170/china-brazil-to-fuel-growth.html